Jukebox Health
Redefining what it means to grow older—at home.
Healthcare
Jukebox Health
Redefining what it means to grow older—at home.
Healthcare
Jukebox Health
Redefining what it means to grow older—at home.
Healthcare
Jukebox Health came to us as a startup with a simple offering: home modifications for older adults. But through research and strategy, we uncovered something deeper. This wasn’t just about ramps and railings—it was about dignity, autonomy, and staying connected to what matters. We helped them see what they really were: a healthcare company that starts at home.
Rebrand @ High Tide:
Research
Brand Strategy
Brand Framework
Jukebox Health came to us as a startup with a simple offering: home modifications for older adults. But through research and strategy, we uncovered something deeper. This wasn’t just about ramps and railings—it was about dignity, autonomy, and staying connected to what matters. We helped them see what they really were: a healthcare company that starts at home.
Rebrand @ High Tide:
Research
Brand Strategy
Brand Framework
Jukebox Health came to us as a startup with a simple offering: home modifications for older adults. But through research and strategy, we uncovered something deeper. This wasn’t just about ramps and railings—it was about dignity, autonomy, and staying connected to what matters. We helped them see what they really were: a healthcare company that starts at home.
Rebrand @ High Tide:
Research
Brand Strategy
Brand Framework
50% of older adults believe ads targeted to them reinforce outdated stereotypes.
The Challenge
The category treats aging like a problem to fix.
Most brands focused on fear, talking down to older adults and ignoring overwhelmed families. They missed the emotional reality of aging: its complexity, dignity, and humanity. That gap left people feeling unseen and opened the door for a brand to meet aging with real care.
50% of older adults believe ads targeted to them reinforce outdated stereotypes.
The Challenge
The category treats aging like a problem to fix.
Most brands focused on fear, talking down to older adults and ignoring overwhelmed families. They missed the emotional reality of aging: its complexity, dignity, and humanity. That gap left people feeling unseen and opened the door for a brand to meet aging with real care.
50% of older adults believe ads targeted to them reinforce outdated stereotypes.
The Challenge
The category treats aging like a problem to fix.
Most brands focused on fear, talking down to older adults and ignoring overwhelmed families. They missed the emotional reality of aging: its complexity, dignity, and humanity. That gap left people feeling unseen and opened the door for a brand to meet aging with real care.
90% of older adults would rather die than leave their home.
The Insight
The most overlooked decision in healthcare? Where and how you age.
From better health outcomes to emotional wellbeing, home modifications delivered wide-reaching benefits. While others leaned on fear, we reframed change as a sign of strength, not decline, grounded in a deeper understanding of what aging really needs.
90% of older adults would rather die than leave their home.
The Insight
The most overlooked decision in healthcare? Where and how you age.
From better health outcomes to emotional wellbeing, home modifications delivered wide-reaching benefits. While others leaned on fear, we reframed change as a sign of strength, not decline, grounded in a deeper understanding of what aging really needs.
90% of older adults would rather die than leave their home.
The Insight
The most overlooked decision in healthcare? Where and how you age.
From better health outcomes to emotional wellbeing, home modifications delivered wide-reaching benefits. While others leaned on fear, we reframed change as a sign of strength, not decline, grounded in a deeper understanding of what aging really needs.
The Shift
Caring for your health starts with your home.
People don’t fail as they age, their environments do. While others treated the home like a hazard, we saw it as a lifeline. Jukebox Health didn’t just help people age in place, they helped them live in place. That realization became our strategic unlock:
The Shift
Caring for your health starts with your home.
People don’t fail as they age, their environments do. While others treated the home like a hazard, we saw it as a lifeline. Jukebox Health didn’t just help people age in place, they helped them live in place. That realization became our strategic unlock:
The Shift
Caring for your health starts with your home.
People don’t fail as they age, their environments do. While others treated the home like a hazard, we saw it as a lifeline. Jukebox Health didn’t just help people age in place, they helped them live in place. That realization became our strategic unlock:
Leading with empathy, not urgency.
We designed a visual identity rooted in accessibility and care, large fonts, intuitive navigation, and warm photography. Our messaging resonated with multigenerational households, reassuring caregivers while empowering older adults to feel seen.
Leading with empathy, not urgency.
We designed a visual identity rooted in accessibility and care, large fonts, intuitive navigation, and warm photography. Our messaging resonated with multigenerational households, reassuring caregivers while empowering older adults to feel seen.
Leading with empathy, not urgency.
We designed a visual identity rooted in accessibility and care, large fonts, intuitive navigation, and warm photography. Our messaging resonated with multigenerational households, reassuring caregivers while empowering older adults to feel seen.
Jukebox Health now shows up the way healthcare brands should: clear, capable, and deeply human. With a foundation built on empathy and optimism, Jukebox is redefining what it means to grow older at home, with support, safety, and joy.
Jukebox Health now shows up the way healthcare brands should: clear, capable, and deeply human. With a foundation built on empathy and optimism, Jukebox is redefining what it means to grow older at home, with support, safety, and joy.
Jukebox Health now shows up the way healthcare brands should: clear, capable, and deeply human. With a foundation built on empathy and optimism, Jukebox is redefining what it means to grow older at home, with support, safety, and joy.
Following our work together, Jukebox Health strengthened its position in the market by partnering with Medicare Advantage plans, securing investment from Home Depot, and emerging as a leader in aging-at-home care.
Following our work together, Jukebox Health strengthened its position in the market by partnering with Medicare Advantage plans, securing investment from Home Depot, and emerging as a leader in aging-at-home care.
Following our work together, Jukebox Health strengthened its position in the market by partnering with Medicare Advantage plans, securing investment from Home Depot, and emerging as a leader in aging-at-home care.
Credits
Danny Miller, Shannon Pleas, Kellen Renstrom, Thomas Pokorn with special thanks to the Jukebox Health team
Credits
Danny Miller, Shannon Pleas, Kellen Renstrom, Thomas Pokorn with special thanks to the Jukebox Health team
Credits
