I’m Anna, a brand-obsessed, ex-designer turned strategist. I ❤️ to build brands.

I’ve created a brand named after the worst day of the week 🧴 Helped people transform their financial future 💸 Inspired a new way to think about aging at home 🏡 And there’s that time I learned everything there is to know about socks 🧦 From zero to launch and start-ups to legacy icons, I help bring brands to life.