The tools and resources I keep coming back to, for brand, naming, design and more.

The pocket culture book Facebook handed every employee in 2012. A masterclass in turning a mission and values into a short, punchy voice, with great design to match.

The Sunderland Collection of antique maps, atlases, globes and celestial charts, laid out as a zoomable visual field. Gorgeous for cartography, illustration and old-world colour references.

Over 2,000 Pentagram projects from 1972 on, in an endless visual grid you can search in plain language ("show me logos for..."). A rabbit hole for identity references.

Rauno's interactive manual on interaction design craft: 23 chapters on motion, feel and tiny details, each with a React component. $249 for full access, some chapters free.

Free archive of graphic design material on the Internet Archive: type specimens, annuals, brand guidelines, trademark books and posters, curated by Valery Marier.

Huge curated archive of around 5,500 historical logos, with new ones added daily. Paid, from about £8 a month, with a student discount.

Public Drive folder of 30-ish 2026 trend reports as PDFs: Mintel, Ipsos, Foresight Factory, Deloitte, Gartner, Qualtrics, Trendhunter, Dentsu and more. One place to skim the big decks.

Short curated list of small to mid-sized studios doing great consumer tech brand work, like Smith & Diction, Basement and Studio Freight. Handy for finding design partners or benchmarks.

Cultural intelligence publication fed by a network of 500 researchers. Trend essays and briefings across fashion, music, tech and work. Lots is members only, from £7/month.

Designer Fund's annual report on how design teams are rebuilding around AI, from 900+ designers, with case studies from Linear, Shopify, Stripe and more.

Ehsan Noursalehi's micro-book on the past, present and future of interfaces and how they change the way we use information. Good thinking for anything agent or post-interface.

A to Z collection of design manifestos and charters, from the 1877 SPAB Manifesto through Rams, Munari, Bruce Mau and the Bauhaus. Good fuel for principles and brand beliefs.

Aalto University's archive of Nokia's design history: products, concepts, process and strategy, browsable as a network or a timeline.

Trademark search across lots of national and international registers at once, with a similar-name search. The go-to for checking a name outside the US.

Open guide to naming tools: brainstorming, vetting, trademark and domain checks, plus a section on where famous brand names came from.

Searchable archive of 1,504 marks from Kuwayama's 1973 Trademarks & Symbols book, with designer and client for each. Great for mark history and reference. Noncommercial use only.